When the world sees differences, a mom sees boundless potential. For the Winter Olympics 2018, we’re honoring a mom’s role in helping her kids overcome the world’s bias. Just imagine what the world could be if we all saw each other through a mom’s loving eyes. Thank you, Mom.
To learn more about the Olympic Winter Games PyeongChang 2018 and our campaign, visit: LoveOverBias.com
WINNER ‘Gold Award’ Ciclope (2018)
NOMINATED ‘Outstanding Directorial Achievement in Commercials’ DGA Awards (2018)
WINNER ‘Silver Lion’ Cannes Lions (2018)
WINNER ‘Social Justice’ Shorty Awards (2018)
BTS photos by Alma Har’el
Directed by Alma Har’el
Agency Wieden & Kennedy Portland
Client P&G Song | “Ooh Child” Performed by Connie “MILCK” Lim Line Producer Chris Leggett
Director of Photography Matthias Koenigswieser
Production Designer JC Molina
Costume Design Courtney Hoffman Production Company Epoch Films
Executive Creative Director Susan Hoffman
Executive Creative Director Mark Fitzloff
Creative Director Susan Hoffman Copywriter Kervins Chauvet Art Director Patty Orlando Agency Producer Hayley Goggin Avila Original Song The Five Stair Steps
Song Produced By AG
Executive Producer Sara Matarazzo
Engineer Graeme Gibson Account Team Trish Adams
Account Team Marcelina Ward
Account Team Ebony Francis
Strategy David Terry Business Affairs Manager Anna Beth Nagel Production Company Epoch Films
Managing Director Mindy Goldberg
Executive Producer Melissa Culligan
Head of Production Megan Murphreee Production Company Suneeva Editorial Company Whitehouse Post Editor Lisa Gunning Assistant Editor Nick O’Neill
Post Producer Leah Carnahan
Post Executive Producer Joni Williamson
VFX Company Saint
Creative Director Rob Trent
Flame Artist Dave Stern
Flame Artist Michael Vaglienty
VFX Producer Kristina Theogersen
Executive Producer Helen Park
Music Company Walker Sound Company JOINT
Sound Designer Noah Woodburn
Producer Jen Milano
Mix Company Eleven
Mixer Jeff Payne
Assistant Mixer Jordan Meltzer
Executive Producer Melissa Elston
Producer Maddee Bonniot