“THE TRIPPIEST FASHION FILM EVER MADE” Elle Magazine
We named our company after this branded entertainment short, which won The Clio, Tribeca X, and D&AD awards, among many others. Alma remains the owner of the film’s IP.
It all started when CHANEL challenged female creatives to play a more meaningful and emotional role in the lives of millennial women by shifting the brand's perception among younger women. Alma Har'el wrote and directed the concept and script for the short film JellyWolf. JellyWolf was produced by Margo Mars of Lief Studios, Alma’s European producing partner, and Chris Leggett as part of "The Fifth Sense."
In addition to JellyWolf, a short-form documentary titled Making Films was released on The Fifth Sense platform, chronicling the making of the film and Har'el's experience in the industry. Directed by Lief director Eva Michon, the documentary featured a line-up of leading women in film.
JellyWolf garnered a strong following among the female millennial audience, with over 4 million visitors engaging with it on the site. It went on to win The Clio, Tribeca X, D&AD, and Ciclope awards, among many others and was turned into a comic book by fans. Jellywolf amassed over 23 million video views and 2.15 million unique visits.
In addition to JellyWolf, a short-form documentary called 'Making Films' was released on The Fifth Sense, as part of the platform's Makers series, chronicling the film’s making of and Har'el's experience in the film industry. Lief director EVA MICHON directs, with a line-up of leading women from the film world including CRYSTAL MOSELLE, LOLA BESIS, JANICZA BRAVO and TABITHA JACKSON.
JellyWolf generated a strong following amongst the female millennial audience and helped i-D with over 4M visitors engaging on the site for over three minutes and a return rate of 53%. JellyWolf went on to capture the imagination of the target audience - young millennial women.
JellyWolf won The Clio, Tribeca X, D&AD and Ciclope awards, among many others. It was turned into a comic book by fans and had over 23M+ Video Views and 2.15MM+ unique visits.
WINNER, SILVER - 2017 CLIO FASHION & BEAUTY
Written and Directed by Alma Har’el
Woman Kiersey Clemons
Receptionist Lisa Bonet
Production Company BRF (B-Reel Films)
In Association with Delirio Films
Produced by Margo Mars & Christopher Leggett
Music by Natasha Khan, Emile Haynie, Sexwitch ‘Ha Howa Ha Howa’ Director of Photography Jackson Hunt
Production Designer JC Molina
Costume Design by JAK Jessica & Kelly
Key Make-Up Artist Key Lucy Bridge
Hair Stylist Marcia Hamilton
Online Edit & Audio Post-Production: Therapy Studios
On line Editor Lenny Mesina
Sound Designer Eddie Kim
Colourist Brandon Chavez
Title Design Palaceworks + Scraplabs
VFX Post-Production Company DetEast Mexico
Visual Effects Supervisor Diego Vazquez
Special Thanks
Zoe Kravitz
Extra Special Thanks to artist Kenny Scharf for letting us ride his ‘Space Arrow’ and artist Donald Kushner who graced us with his ‘Sunshine Sculpture’
